Since its inception, Save the Children has prioritized its advocacy campaigns for protection, equal access to education, and health care for every child. One of our initiatives is the annual World Spank-Out Day in Mongolia which brings child protection issues to public attention. From 2018, we shifted the focus of our advocacy strategies to changing knowledge, attitudes, and behaviours in our thematic areas. We have rolled out major advocacy campaigns across the country based on the theory of change and in line with international social marketing practices.